Announcing an expansive new idea. If the hotel is the hub what are the spokes that surround us ?
"Will you still need me, will you still feed me when I'm 64 ?" You bet we will. 20% off, Monday -Thursday if you were born before 1961

We've chosen the Beatles 'When i'm 64 as the theme track for our 64+ incentive program. Unlike Paul McCartney who was just 16 when he wrote 64 we know a thing or two about being 64....
On of the things we know (about being 64+) is that ....we don't want to talk about itĀ ..
Maybe sing about itĀ When I'mĀ 64. THE bEATLESbut not talk about it
My mind goes back to the first time I was offered a 'pensioners discount'. It was while buying tickets to a movie at the Hydepark cinema complex in Sandton. Having indeed just qualified as a so called pensioner (I was 60), I was soĀ incensed about beingĀ recognised as such that I refused the discount with a "what the *&^% are you thinking?" look. . I'm english speaking, it's good manners for white afrikaans speakers who are much ones junior toĀ address one as 'Oom'. The trouble with it is that it carries with it the badge of age. As suchĀ I cant stand it. Try Sue onĀ 'Tannie'. Pieter van Tonder is secretary of the Barrydale farmers union, an immensely important part of broader Barrydale society, I'm just the hotel guy and here he along with all the other young farmers are calling me Oom..
What are we talking ?
We are talking about a discount of 20% off on midweek accommodation for anyone who doesn't care a &%$# what day of the week it is. Maybe you retiredĀ early or something. You just need to have stepped onto this mortal coil in the year of 1961 or before.Ā
.Ā Ā Bad example š.
How do you ask for this thingamabob discount thing without saying why ?
Reception are good for a live long and prosper sign š
Or 'when I'm 64' off the playlist on your phoneĀ
Or middle finger that was obviously born before 61Ā with a stonkin diamond ring on it protrudingĀ from a Harley glove.
Where is the proof that born before 61 isn't old ? Ā
Try calling Mick Jagger 'Oom' even though he's 82.
20% discount on accommodation Mon-Thurs for anyone born before 1961
And what if you don't qualify ? Were born after 1961? Relax, time flies when you're having fun. Hum this song..
As a matter of interest below are 8 of us at 64.Ā
Confirming less 20% for all of them Monday-Thursday and the usual deal for performers in the bar. Dinner and booze on us and welcome to pass a hat š
Ā
Ā
Further Reading
It's the one room name that befuddles people (unless they are out of the advertising industry). "What is GVW?" we are sometimes asked. "It's not a 'what' it is a 'whom'. GVW = Graham Victor Warsop, the celebrated creative director and South Advertising icon. He's a friend. When we bought the hotel he offered to do a bedroom room". Or was it the other way around ?). It's one of the 17...
Arno Pienaar is an accredited tour guide and being a man of the mountains he's already walked the talk .
Share This Post